Here it is the second Monday after the commotion started when a USDA headquarters interoffice newsletter encouraged employees to choose meatless meals on Mondays in the company cafeteria.
“Meatless Monday” is a worldwide public health campaign to go meatless for health one day a week. A New York City ad man from Don Draper days working with Johns Hopkins Bloomberg School of Public Health and other big-league players started the crusade. (It shows the power of working across silos.) The USDA newsletter article was not an official position, but it offended the National Cattleman’s Beef Association and a few Republican senators, and so the USDA retracted the statement, removed the newsletter, and apologized to the beef industry. The Meatless Monday folks were not directly involved, but free publicity is good.
It’s All About the Cooking
Volumes of research show the vegetarian diet is much healthier than a diet full of meat. Not that I’m against meat, a little is nice, but I learned how to be a vegetarian back in my hippie days, and so beans, grains, nuts and seeds, tons of vegetables, and eggs and cheese are simply my staple ingredients. Being a vegetarian is not about “Choose My Plate” with segmented meals, meat-and-potatoes style. Vegetarians tend to eat mixed dishes where grains, beans and cheese become a full meal salad or dish for the first time around and for leftovers.
A recent survey showed that 28% of Americans don’t know how to cook. (I wonder what the others call “cooking.”) Since that 28% is just starting out, they should learn how to cook vegetarian-style. I can attest to the long range health benefits. Here are three meatless recipes that I am cooking this week: Mary’s Wild Rice Salad (bring it to a party); Skillet Gnocchi with Chard & White Beans (impossible to stop eating); Mollie Katzen’s Moosewood Cookbook Zucchini Feta Pancakes (a summer classic). In August, I try to serve every dish with tomatoes and sweet corn on the side.
Your thoughts: Were you aware of Meatless Mondays? Do you take part?