The dietitian’s Food & Nutrition Conference & Expo last week overwhelmed me. Between them, FitBloggin, the Editor’s Cooking & Entertaining Showcase, and other food events in Manhattan, I am up to my neck in swag, branded promotional gifts. I have seen around 500 vendors in 17 days. Did I say I am overwhelmed? Some products are fantastic (hello, Tupperware~) and others are unexpectedly cool (more about them later) but, overall, none was necessary. But someone, somewhere, has some job.
All in all, the food industry is about developing niche products out of something we already have. Take salt, for instance, simple and necessary. A biblical food. At one end, I met Real Salt, very nice people selling salt harvested from an ancient sea bed unrefined with 60 trace minerals. At the other end is Soda-Lo, also very nice people, who use nanotechnology to recrystalize salt into microscopic hollow crystals that are meant to reduce the salt in processed foods. Both brands (and others) claim to deliver an intense salty taste immediately and so, we need less to register a salty taste. Both companies seem to be telling the truth, as is my man, Alton Brown, who explains the taste of salt.
None of this matters to a body that can utilize salt in any form, from any source, and excrete the excess (when we are in good health.) As for the teeny bit of 60 trace minerals? I get them in my wholesome food and vitamin-mineral supplement. And the nano-salt? I don’t eat much processed food and I guess nanos are okay….
I have to say that too many brands in too few days messed up my chi, but I am breathing in to restore peace. In the end, the experience left me seriously craving cabbage.
This is My Pledge to you: I will never write about a product unless I truly love it and I actually use it. And if I am paid to write to endorse anything, I will disclose it, and you may never know how I really feel. Full disclosure: No one paid me to mention cabbage.
Your thoughts: What do you think about having so many brands on the market?