The food industry is on to “nutrition” as a buzz word, and it’s already out of control. “Functional Foods,” foods with a function to deliver nutrients they don’t normally contain, were on my radar twice this week: first, in the form of a new Girl Scout cookie, MANGO CRÈMES WITH NUTRIFUSION™, that DietsInReview.com asked me to see, and second, in VITAMIN WATER that is nutritious – or not – as Stephen Colbert explains.
The Girl Scout bakery invented a new cookie, sans the trans fat and preservatives, pumped up with (only) 15% of the RDI (Reference Daily Intake) for vitamin B1 and 5% for vitamins A, C, D, E, and B6 – no mind to the hundreds and hundreds of other nutrients we need – and called it “a delicious new way to get your vitamins!” Not so fast. Those cookies have as much sugar and saturated fat as other cookies, and as an aside, they are mango-less, but since they are made with the dehydrated juice of cranberries, pomegranates, oranges, grapes, and strawberries, I can’t complain. Just don’t say cookies are health food. Say, “Hey, we’d like you to try a new cookie and support the Girl Scouts.” That will suffice.
The Coca-Cola company is defending its Vitamin Water product against deceptive claims. Colbert connects the fake nutrition dots. How bad can it get?
Your thoughts: Are you confused by fake nutrition claims?