The Man Isle: Guys Being Gross

The Man Isle (not aisle) at the Westside Market in Chelsea

Yesterday, while waiting in the checkout line at the Westside Market in Chelsea, I finally got to see the “Man Isle,” a section of the supermarket devoted to entirely to men. The Man Isle is there to help dudes who want to make a quick exit.

Man Isle Food

The Man Isle is stocked with the most nutritionally devoid, gross processed food that only a knucklehead would eat. There are sugary cereals (Cap’n Crunch, Frosted Flakes), Doritos, ramen noodles, beef jerky, Milky Ways, Snickers, protein bars, Chips Ahoy, Muscle Milk, Red Bull, Gatorade, beer (20 kinds), coffee, spaghetti sauce, hot dog buns, and condiments such as hot sauce, BBQ sauce, mustard, ketchup, and pickles. The non-food items include razors, shaving cream, deodorant, dandruff  shampoo, body wash, and condoms.

Surely, this cannot be what men really want. In disbelief, I called Ian Joskowitz, Westside Market’s CEO. I asked, “Were the foods chosen for the Man Isle based on research or is this a joke?” Ian replied, “It’s not exactly a joke, but it is tongue in cheek. It’s what a guy might buy in a hurry before a party, but no one could subsist on that food.”

Phew! Faith in men restored. And it did take my attention off the checkout line. Westside market is one of my favorite NYC stores. For close-up photos of the food, see Check Out The Grocery Store Section Devoted Entirely To Men from the Business Insider.

You thoughts: Do real men eat healthy food?